Maybe they need a good PR person who can make sure their news gets out to people beyond their normal user base. (you should volunteer).
All grids should, actually. There are grids out there that have been around for over a year and I have just now heard about them.
I know that Maria likes to get new releases sent to her and if she finds it newsworthy and fitting of her website here she will post it.
And I know that Sarge Misfit of Grid-Press.com does the same thing.
I don't have the time (or interest) in sorting through all the jibber jabber (and sometimes drama) on grid forum's to find the things of interest to me unless I am an active part of that grid.... then I read everything. :)