This article makes me uncomfortable like I should be watching which public restroom I use. There is a lot to be said for owning a domain by proxy, not the least of which is for reasons of preventing identity theft.
When I go to a McDonald's I don't need to know the francisee's name, but just the fact they are offering burgers at the price they do.
The bottom line is the small vendor is less likely to screw a person over than the shell corporation.
So if this makes me a bad 3D Web Provider because I take value in my privacy so be it. I am sure my karma makes up for it in all the open source freebies I create.