I'm trying to see if I understand this:
"According to Tocher, the Kitely Market offers Second Life merchants an opportunity to expand their customer base without having to create a new presence on each OpenSim grid."
A primary purpose of this marketplace is to make sure that it's very easy for SL merchants to sell to HG grids. In turn they won't have to have any actual presence with any of the grids they will want to sell to.
In essence, Kitely will collect 10 - 20% of total sales, and the grids that the content goes to will get nothing out of it from the merchants? Grids that already have merchants may end up losing a chunk their primary revenue as they'd no longer need stores.
Sounds great for Kitely, but how are you going to get grids to want to sign up? Is it that they wont have a choice but to accept objects from the marketplace because they're HG enabled? What is the incentive for a busy grid that already has quality content? I'm not seeing any.