Hi Joe,
Kitely has a digital "paper trail" for every transaction that takes place in the Kitely Market and inside the Kitely grid. Merchants who want to get real money paid out to their PayPal account need to have a Verified PayPal account. The combination of these things means that people who try to profit from illegal content can't easily hide behind fake identities if a content creator they stole from decides to take them to court.
Content bought inworld in "the free metaverse" doesn't have this sort of accountability system built in - which is one of the reasons why copybotters can easily get away with trying to profit from other people's intellectual property.
Kitely Market enables buyers to know that the content they bought is from the legitimate source and that if that isn't the case that the real intellectual property owner will get everything it needs from Kitely to be able to track down the criminal who tried to use our system to make a quick buck. Our system also has various policies built in to remove the chance that criminals will be able to abuse it before content creators can react. Things such as a 45-day delay from the time a purchase is made until we clear real money for payout to PayPal.
As for moving in the direction where "everything (mostly) need a price tag". People can always run their own grids on some hosted service or at home using things such as sim-on-a-stick. The Kitely Market makes this cheaper to do as it will provide an alternative monetization option for grid owners so they'll actually be able to reduce the prices they charge their own users (think of what ad revenue did for websites).
In other words, if you want to see a free metaverse then you should consider endorsing something like Kitely Market that enables grid owners to provide land people can visit at cheaper prices than they need to charge now to cover their expenses.