Speaking from personal experience, Kitely still isn't spending anything on marketing or advertising.
I do encourage more OpenSim vendors to advertise in OpenSim-related blogs and publications (such as this one), which will help increase the amount of news and information available to the community. Here at HB, we use advertising revenues to pay for hosting, and to pay freelance writers.
It doesn't help that we have a habit of jumping all over bad-news stories about companies, even when they're our advertisers. We lose the advertisers, but it's better than losing readers.
We're already missing stories because of insufficient staff, time, energy, or general stupidity. If we added "kow-towing to advertisers" to the mix, we'd have no readers at all.
(I've seen publications get on this slippery slope, and die quickly as a result. I don't want that to happen to Hypergrid Business after four years of work!)