Companies are ALREADY paying to for the bandwidth they need to put their stuff on the Web. This website, for example, costs me around $100 a year.
And customers are ALREADY paying for their bandwidth, as well.
What's at stake here is that cable companies want to collect a THIRD payment, to allow some content to get to the head of the line. It's as if... as if your phone company let telemarketers' calls go through first because the telemarketers paid them off.
And it's not that cable companies losing money here! They typically have monopoly situations and are raking in the dough hand over fist.
What we need is more competition in the Internet services space. AND net neutrality!