Personally, I'm all in favor of using innovation to gain popularity. As opposed to, say, gaining popularity by releasing a sex tape. No, I take it back. It'd love to see tech startups release sex tapes. The comedy value alone would be worth it!
"Hey, I've got a hard drive for you, baby!"
<slap!>
"Ouch, that hurt! I'm never inviting you to my mom's basement again!"
Reminds me of my own youth... trying to impress guys with my abilities to write binary sorts in assembly language... them trying to impress me with their hacking skills... neither realizing that the other one was trying to hit on them... Ahh, the mating habits of the young, geeky, and clueless...